Scaling a DTC food brand with Shopify and measurable ads
Rumah Segar
Merlinbox launched a Shopify store for Rumah Segar, wired payments and shipping, fixed conversion tracking, and took on Meta and Google Ads management, turning a social-only brand into a measurable online sales channel.
Challenge
What stood in the way
Rumah Segar sold well through Instagram DMs and marketplaces, but had no owned storefront. Platform fees squeezed margins, catalogue data was inconsistent, and ad spend ran without reliable purchase tracking. They needed an official store, cleaner operations, and campaigns they could scale with confidence.
Solution
What Merlinbox delivered
We built a Shopify storefront with structured product data, local payment and shipping integrations, and a conversion-focused product and collection experience. Meta Pixel, Conversions API, and Google Ads conversion tracking were implemented and checked against real purchases. Merlinbox then launched and managed Meta and Google campaigns aligned to best-sellers, with weekly reporting on ROAS, contribution margin, and creative performance.
Results
Outcomes that matter
41% of revenue via owned store
Within six months, the Shopify channel contributed a significant share of online revenue alongside marketplaces.
2.4× ROAS on Meta
Stabilised after the tracking rebuild and creative and audience iteration in the first two optimisation cycles.
28% fewer support tickets on orders
Clearer product pages, shipping estimates, and automated order emails reduced “where is my order?” chats.
Trusted purchase data
Finance and marketing can finally reconcile ad-attributed sales without digging through spreadsheets.
Stack & scope
Services and technologies
Technologies
- Shopify
- Midtrans
- Meta Ads
- Google Ads
- GA4
- Meta CAPI
- Klaviyo
“We finally own our storefront and can see which ads actually sell product. Merlinbox connected Shopify, tracking, and campaigns so we are not guessing every time we increase budget.”
Want results like these?
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