Rebuilding a B2B brand site into a lead engine
Nusantara Trade Co.
Merlinbox replaced an outdated corporate brochure site with a fast Next.js company platform, clear service pages, and enquiry flows sales could actually use, with GA4 and Search Console set up from day one.
Challenge
What stood in the way
Nusantara Trade’s five-year-old WordPress site was slow, hard to update, and did a poor job explaining their wholesale offering. Sales leaned on WhatsApp and PDF catalogues, while inbound web leads were rare and untracked. Leadership wanted a credible digital presence that could support regional growth without needing another vendor for every content change.
Solution
What Merlinbox delivered
We ran a short digital consulting discovery to clarify audiences, offer hierarchy, and conversion goals, then rebuilt the site on Next.js with Payload CMS. Service and industry pages were rewritten for clarity and SEO. Enquiry forms now route into their CRM with clear ownership rules, and we set up GA4, Tag Manager, and Search Console with conversion events for form submits and catalogue requests. A maintenance retainer covers updates, monitoring, and ongoing landing-page improvements.
Results
Outcomes that matter
3.2× more qualified enquiries
Monthly inbound enquiries from the website increased within the first quarter after launch.
48% faster LCP
Largest Contentful Paint on key pages improved after the rebuild and asset optimisation.
Content autonomy
Marketing publishes product updates and case blurbs in the CMS without waiting on developers.
Full funnel visibility
Sales and leadership share one dashboard for traffic sources and enquiry conversion rates.
Stack & scope
Services and technologies
Services involved
Technologies
- Next.js
- Payload CMS
- TypeScript
- HubSpot
- GA4
- Google Tag Manager
- Vercel
“Merlinbox did not just redesign our website. They helped us decide what the site needed to do for the business. Enquiries are clearer, tracking finally makes sense, and our team can update content without chaos.”
Want results like these?
Book a consultation and we will map a practical approach for your industry, systems, and growth goals.