The affordable EV wave: build lead funnels that match the price point
Sub-Rp300jt BEV offers attract a different buyer mix. Promo-heavy launches need landing pages and sales routing that protect margin and dealer time.
Evan Hartono · Analytics & Growth Lead
Price opens the top of the funnel
Promo pricing and compact BEVs, topics frequently tracked by auto media including oto.com and business outlets, pull in curious shoppers alongside serious buyers. That is good for awareness and dangerous for dealer calendars if every click becomes a manual WhatsApp thread.
Match the funnel to the offer
For entry EV campaigns Merlinbox designs for:
- Offer-specific landing pages: price conditions, OTR notes, and “what is included” stated once, clearly.
- Qualification questions: city, timeline, trade-in interest, charging access. Enough to prioritise, not enough to abandon.
- SLA by lead type: hot vs browse, with different response scripts.
- Promo expiry hygiene: remove or update CTAs the day the show discount ends.
Protect unit economics digitally
Cheap clicks on the wrong creative still cost sales hours. Clean UTM → CRM fields and weekly lead-quality reviews beat “more form fills” vanity metrics.
If you are launching an accessible EV trim, treat the funnel as part of the product launch. Merlinbox can ship the pages, tracking, and CRM wiring in the same sprint as your campaign go-live.
- EV
- lead generation
- landing pages
- CRM
- automotive
